MarketingProfs Today: Buyer Personas | Work Motivators, Irritants | CPG Marketers

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In this issue

1.	How-To: Buyer Personas: How Much Detail Is Too Much?
2.	Survey Says: Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
3.	PRO NEW Live Seminar: Discover Your Presentation Persona
4.	My View: Three Strategies That CPG Marketers Can Learn From the World of Entertainment
5.	Infographic: Unwrapping the 2016 Holiday Shopping Experience

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How-To

Buyer Personas: How Much Detail Is Too Much?

By Marcus Schaller

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond. Read More

FOR PRO Members

NEW Live Seminar: Discover Your Presentation Persona

In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. Read More

Free Ebook: 5 Tools to Improve Your SEO. Are you serious about getting results from SEO? Download this ebook to discover how to become better at SEO. Learn how to find the best keyword opportunities, optimize content, identify and fix technical problems. Download Free Ebook Now.

Survey Says

Marketers' Top Work Motivators, Productivity Killers, and Office Irritations

By Ayaz Nanji

Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. Read More

Quick Take

Unwrapping the 2016 Holiday Shopping Experience [Infographic]

By Verónica Jarski

Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations. Read More

My View

Three Strategies That CPG Marketers Can Learn From the World of Entertainment

By Margo Chase

Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three strategies. Read More

event calendar

Nov 10	PRO Seminar—Discover Your Presentation Persona
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1	MarketingProfs University—Email Marketing Master Course

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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