Today's dose of marketing know-how.
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Together with the work management platform for marketers and creatives
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Today's dose of marketing know-how | Wednesday, November 6, 2024
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👋 Hello, Marketer!
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Recently, I started doing paint by numbers of landscapes. I love painting, but I don't have the chops to create my own imagery. And there's something extra soothing to reigniting that childhood passion (for me at least) of coloring inside the lines. How you find creativity isn't as important as finding it.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct
Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential.
Learn more ➔
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COMMUNITY | POLL
Daylight saving time is over... for a few months, anyway. Is it worth the effort to get more evening sun in the summer?
Is daylight saving time worthwhile? (Take the poll on LinkedIn.)
- Yes, I like the summer sun!
- No, we should get rid of it
- We don't use DST where I live
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SPONSORED
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Are These Marketing Process Mistakes Costing You?
From haphazard creative reviews to repetitive tasks, this infographic breaks down the nine most common and costly marketing process mistakes teams make, and just how much money you could be losing.
Learn more ➔
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RESEARCH
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B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)
Email delivery problems? Today's spam filters are getting stricter... and marketers are scrambling. But a lot of popular advice about deliverability is misguided—or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How B2B Marketers Can Know If They've Chosen the Right Career
A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ability to create change or control upcoming changes... How do you know you're in the right place?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Exceed Customer Expectations
Your customers have a lot of options. Stand out in a crowded market by exceeding their expectations! Jeannie Walters shows you the steps to mapping the customer journey so you can become a trusted adviser. The 10 bingeable lessons in Customer Journey Maps for Marketers are free to PRO members.
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PROFS PICK—SPONSORED
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Struggling to scale your marketing without sacrificing quality or ROI?
Marketing teams today need to scale their operations to tackle more projects, cut costs, and boost the ROI of their efforts. Smartsheet empowers marketing and creative teams with a platform that manages content, workflows, and people, all while delivering better customer experiences at scale. By creating streamlined processes and workflows, all while gaining actionable insights into what's working or isn't, teams can confidently move faster, reduce inefficiencies, and increase ROI. Check out how Smartsheet can help optimize and scale your marketing operations.
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Upcoming Events
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NOV
6
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An engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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