MarketingProfs Today: Increase Direct Response | Twitter Analytics Tips | Online Conversions

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In this issue

1.	How-To: Direct Marketing Fundamentals: How to Increase Response (an Interview)
2.	Article: Seven Sets of Useful Insights You Can Gain From Twitter Analytics [Sponsored]
3.	PRO On-Demand Seminar: Age of Disruption: Everything Has Changed; Nothing Is Different
4.	Survey Says: The Best Way to Improve Online Conversion Rates
5.	#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories
6.	Infographic: 10 Essential Holiday Marketing Tactics for 2017 [Infographic]

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How-To

Direct Marketing Fundamentals: How to Increase Response (an Interview)

By Leslie DeLay

The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing. Read More

Seven Sets of Useful Insights You Can Gain From Twitter Analytics

By Twitter Business [Sponsored Content]

Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about how to use Twitter Analytics to help tell your brand story and deliver useful content to your audience. Read More

FOR PRO Members

On-Demand Seminar: Age of Disruption: Everything Has Changed and Nothing Is Different

Scott Stratten will show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. Read More

Join an elite network of past & present leaders united by a shared experience of earning a degree at JU Davis College of Business. The 100% online AACSB accredited MBA program offers options for business professionals looking for a program with flexibility and diversity. Choose excellence today!

Survey Says

The Best Way to Improve Online Conversion Rates

By Ayaz Nanji

In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. Read More

Quick Take

#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories

By Christian Neri

This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more! Read More

AT-A-GLANCE

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

By Laura Forer

Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see how marketers can make the most of that window in time and ensure a jolly holiday bottom line. Read More

event calendar

Nov 7	FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10	Virtual Conference—Content Marketing \| Supercharge Your Content
Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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