MarketingProfs Today: Online Reviews | Facebook Targets Next Billion Users | Personalization Pitfalls

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In this issue

1.	How-To: 7 Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping Habits
2.	#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More in This Week's Roundup
3.	PRO Interactive Toolkit Social Media Planner
4.	My View: The Biggest Pitfalls of Building Personalized Customer Experience
5.	Survey Says: Do Millennials Pay for News Content?

Gartner for Marketing Leaders: 2016 Watch List. What are top brands doing to turn hard-won customers into loyal fans? Discover the key digital moves you need to make to reach your business goals. Free research.

How-To

Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping Habits

By Stacy DeBroff

E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more. Read More

FOR PRO Members

Interactive Toolkit: Social Media Planner

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More

Gartner for Marketing Leaders: 2016 Watch List. Customer demands and competition are growing. What's your game plan? Set a strategy to attract, acquire and retain loyal customers with three key digital moves. Free research.

Survey Says

Do Millennials Pay for News Content?

By Ayaz Nanji

Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project. Read More

Quick Take

#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's Roundup

By Angela Natividad

How Facebook is planning for its next billion users with a new ad product. Also this week: Pinterest Shop, the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. Read More

My View

The Biggest Pitfalls of Building Personalized Customer Experience

By David Trice

Make sure to avoid the five most common mistakes that occur when building personalized customer experiences. Read More

event calendar

Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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