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In This Issue
+ How-To: Five Marketing Decisions Social Media Should Be Shaping
+ PRO Take 10: Ten Tips to Make Writing Easier—and More Fun
+ Survey Says: Romney, Obama, Negative Social Media, and Video-Sharing
+ My View: Why You Need to Focus on Your Customers' Trigger Moments
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How-To Five Marketing Decisions Social Media Should Be Shaping
By Molly Glover Gallatin
If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts. Read More
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PRO Take 10: Ten Tips to Make Writing Easier--and More Fun
Content creation is often a chore, causing cold sweats and procrastination (don't worry, you're not alone!). In just 10 minutes, you'll learn how to combat writer's block and enjoy writing great content! Read More
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Survey Says
Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
From the conventions to the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social media—particularly Twitter—has been even harsher, according to a report by Pew Research. Read More
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My View Why You Need to Focus on Your Customers' Trigger Moments
By Eric Zeitoun
Rather than overlooking your customers' trigger moments—when they're consciously making a change—you should be creating strategies that effectively turn those moments into recruitment opportunities. Read More
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