Today's dose of marketing know-how.
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Together with the work management platform for marketers and creatives
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Today's dose of marketing know-how | Tuesday, November 5, 2024
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👋 Hello, Marketer!
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Halloween had us talking about how we all eat certain candies. Many of us at MarketingProfs (like me) are sorters—we have to eat candy in pairs or by separated colors. Others strive for straight up chaos. (They didn't describe it that way... but hey, I'm reporting it.) Are you a candy sorter or chaos keeper?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay
Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you.
Read more ➔
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COMMUNITY | TESTIMONIAL
"#MPB2B [MarketingProfs B2B Forum] provides a great sense of community, education, and creative inspiration!"
—Attendee, 2021
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SPONSORED
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Are These Marketing Process Mistakes Costing You?
From haphazard creative reviews to repetitive tasks, this infographic breaks down the nine most common and costly marketing process mistakes teams make, and just how much money you could be losing.
Learn more ➔
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RESEARCH
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Brands & Politics: Do People Want Brands to Weigh In More?
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)
Email delivery problems? Today's spam filters are getting stricter... and marketers are scrambling. But a lot of popular advice about deliverability is misguided—or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes.
Save your spot ➔
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INFOGRAPHIC
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The Influencer Content Tactics Americans Dislike Most
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Than ROI?
ROI isn't the only important metric—nor should it be the dominant one for measuring every marketing activity. Discover other ways to evaluate your marketing and why they matter in "Revenue Challenges," Lesson 8 from A Marketer's Field Guide to Financial Goal Setting and Measurement. This Master Class is available now to PRO members.
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PROFS PICK—SPONSORED
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Struggling to scale your marketing without sacrificing quality or ROI?
Marketing teams today need to scale their operations to tackle more projects, cut costs, and boost the ROI of their efforts. Smartsheet empowers marketing and creative teams with a platform that manages content, workflows, and people, all while delivering better customer experiences at scale. By creating streamlined processes and workflows, all while gaining actionable insights into what's working or isn't, teams can confidently move faster, reduce inefficiencies, and increase ROI. Check out how Smartsheet can help optimize and scale your marketing operations.
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Upcoming Events
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NOV
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An engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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