MarketingProfs: 5 tactics to boost retention | Communicating with customers | Job-search decision fatigue | Consistent CX

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Episerver, a leader in Gartner Magic Quadrant for Digital Experience Platforms

Thursday, November 05, 2020

	5 'Customer Marketing' Tactics to Boost Retention and Reduce Churn
	How to Ensure Consistent Customer Experience Across Devices & Channels MarketingProfs event
	What the Airlines Got Right & Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
	Add It Up: How to Measure Your Influencer Campaigns MarketingProfs course
	5 Tips for Avoiding Decision Fatigue During a Job Search [Infographic]

Five 'Customer Marketing' Tactics to Boost Retention and Reduce Churn

In B2B marketing, it's just as important to keep a customer happy as it is to convince a new prospect to buy. Customer marketing programs help to grow customer advocacy and build long-lasting relationships. Here are five easy tactics you can use.

Unlock the Intent-Data Code: A Comprehensive Guide

sponsored

Providing answers to marketers' most common questions about intent data, this guide gives it to you straight: how to make sense of first-party intent data, differences between individualized and account-based marketing, how natural language processing works, how to build an interest profile—and more. Download the guide to make sense of it all.

What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]

Mike Betzer, SVP and GM at Khoros, dives into the history of the 800 number, long distance dialing, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers. Read more and listen in on this insightful conversation.

How to Ensure Consistent Customer Experience Across Devices and Channels

MarketingProfs event

The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to learn how harness the awesome power of omnichannel experiences to your advantage. Join us to learn.

Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]

Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.

Add It Up: How to Measure Your Influencer Campaigns

MarketingProfs course

Have you ever come to the end of an influencer marketing campaign only to wonder, "How can I tell if it was a success?" What you need is a way to measure—not only at the end of the campaign but also from the very start. Learn how in 90 minutes or less with our new course (included with PRO). Learn more.

Profs Picks

sponsored

In most companies, the full power of B2B content marketing remains untapped. And it's not merely a matter of what you write or how well you write it. To ensure your content marketing is truly effective, you need to be strategic and data-driven and customer-centric. You need to understand buyers' needs, personalize content, utilize technologies to scale your efforts and optimize conversions, and more. This helpful guide addresses what you need to know to be able to craft and execute a data-driven B2B content strategy that increases website ROI. Download the guide now.

Upcoming Events

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
5 inspiring keynotes | 46 tactical sessions

NOV

[Webinar] Ensuring Consistent CX Across Devices & Channels
sponsored by Progress Sitefinity | 45 minutes

NOV

[Webinar] B2B 2021: Digital Marketing Strategies to Drive Results
sponsored by Accountable Digital | 45 minutes

NOV

[Webinar] Thought Leadership + SEO: Magnify Marketing Impact
presented by Andy Crestodina | 60 minutes

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.