MarketingProfs: In this issue: The right amount of the right content; politics, social media, and workplaces; SEO vs. PPC; marketing writing

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the world's most comprehensive B2B database:

Tuesday, November 05, 2019

	How to Create the Right Amount of the Right Type of Content
	Marketing Writing: Learn How to Be a Better Writer
	Politics, Social Media & Work: How Attitudes Vary Among Generations [Study]
	SEO vs. PPC: Which Search Strategy Should You Choose? [Infographic]

How to Create the Right Amount of the Right Type of Content

There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps toward the right amount of the right type of content.

Can Sales Survive Marketing's Data-Quality Problem?

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Only 8% of marketers say their data is 91-100% accurate, according to exclusive research from Forrester commissioned by DiscoverOrg. The August 2019 study evaluates how B2B intelligence solutions improve business outcomes. Access the research now.

Marketing Writing: Learn How to Be a Better Writer

MarketingProfs event

One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN.

Politics, Social Media, and Work: How Attitudes Vary Among Generations [Study]

Younger employees are more likely to oppose companies' regulating how they discuss politics on social media while at work, according to recent research. Check out the study findings.

SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren't always sure what role search engine optimization and pay-per-click advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what each can do for your marketing, check out this infographic.

Profs Picks

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A mere 8% of B2B marketing professionals say their sales and marketing data is 91-100% accurate. Given that fact, it's easy to see why only 1.2% of B2B companies achieve an assessment score indicating sales and marketing intelligence maturity. Those data points are from a DiscoverOrg-commissioned study conducted by Forrester Consulting. But some companies do have higher-quantity and higher quality leads and pipelines—and higher growth and revenue—because they implement B2B sales and marketing intelligence solutions. See exactly what the study found.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

NOV

[Webinar] Video Is the Future of Content Marketing
sponsored by Prezi | 30 minutes

NOV

[Webinar] Four Ways to Get Started With Agile Marketing
sponsored by Workfront | 60 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

NOV

[Webinar] Using Social Listening in Your Content Strategy
sponsored by Uberflip | 60 minutes

NOV

[Webinar] Got an App? Keep Them Tapping!
sponsored by CleverTap | 60 minutes

NOV

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2020

[In-Person Event] MarketingProfs B2B Forum 2020
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