| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
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| Monday, November 05, 2018 |
Welcome, discerning marketers!
The holiday season is all but here, and two of the most useful tactics for holiday marketing are email and search ads. Of course, we have those covered in this issue of your newsletter, along with more longer-term strategies, such as ABM and content marketing, as well as timeless approaches using human psychology to improve modern digital campaigns. Enjoy.
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| Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted |
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| If you are a B2B marketer who places a high value on content marketing and you have a content strategy in place, you are ahead of the curve. But are you taking steps to ensure that none of your efforts on the ground are wasted? Make sure your content marketing efforts pay off. |
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| Why ABM Isn't Working (And How to Fix It) |
| sponsored article |
| Data, data, everywhere, and not a drop you can use. Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes for ineffective ABM programs. Here are three steps you can take to make your data more usable. |
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| An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started |
| sponsored |
| In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. |
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| Five Tips to Ace This Holiday Season With Search Ads |
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| The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace this holiday season. |
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| Analyzing Your Demand Generation Programs and Campaigns: A NEW Course |
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| Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then you need this course. Become data-driven. |
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| Black Friday and Cyber Monday Email Benchmarks |
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| Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate. Check out all the stats and be prepared for your holiday email campaigns this year. |
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| How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic] |
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| Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process. Check out this handy infographic. |
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| Profs Picks |
sponsored
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| Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
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| Interested in leveling-up your career (and maybe even you life)? Only 1 week left! From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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