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In This Issue
+ How-To: How Presentations Could Save Your Social Media Strategy
+ Podcast: Mainframes to Millennials: B2B Marketer of the Year Deon Newman
+ PRO How-To Guide: How to Create the Ultimate Case Study
+ Survey Says: How Consumers Feel About Sharing Data With Businesses
+ My View: What Sales Can Learn From Marketing (and Vice Versa)
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How-To How Presentations Could Save Your Social Media Strategy
By Scott Schwertly
Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already created. Read More
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Podcast Bringing the Mainframe to Millennials: B2B Marketer of the Year Newman Talks to Marketing Smarts
By Kerry O'Shea Gorgone
IBM's vice-president of marketing for System z and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards shares what made IBM's Mainframe50 campaign a huge success. Read More
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PRO How-To Guide: How to Create the Ultimate Case Study
In this 28-page guide, you’ll find an 8-step plan for creating the ultimate case study—one that meets both your goals and prospects' needs. Learn to set the right goal for the results you want and find the right subject to write about; also, get tips for spreading the word about your case study... and much more! Read More
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Advertisement  Join us on November 12 for Want to Sit at the Grown-Up Table? Get Sirius About Data. You'll discover a new framework to assess and advance your data management maturity, making engagements with prospects more relevant, and opportunity creation more predictable and profitable. Register today.
Survey Says
How Consumers Feel About Sharing Data With Businesses
By Ayaz Nanji
More than two-thirds (69%) of global consumers say recent events in the news have increased their concerns about sharing personal data with businesses, according to a recent report from SAS. Read More
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My View What Sales Can Learn From Marketing (and Vice Versa)
By Rob Murphy
When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company. Read More
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Nov 6
 PRO Seminar—How to Create Visual Content That Gets Shared and Drives Traffic
Nov 12
 FREE Seminar—Want to Sit at the Grown-Up Table? Get Sirius About Data
Nov 13
 PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Nov 18
 FREE Seminar—Why Events Are the Best B2B Marketing Channel in the World
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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