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MarketingProfs
Nov 4, 2016 Vol. 15, No. 215
In this issue
1. How-To: 4 Ways to Take Full Advantage of Email Marketing With Advanced Analytics
2. #SocialSkim: Instagram Paves E-Commerce Path, Twitter Builds Bots: 13 Stories This Week
3.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
4. My View: Gamification Can Help You Successfully Reach Millennials
5. Survey Says: What Motivates, Challenges, and Infuriates Office Workers [Infographic]
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How-To
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Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics
By John Thies
Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to. Read More
FOR  PRO  Members
Today's PRO Item
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Survey Says
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What Motivates, Challenges, and Infuriates Office Workers [Infographic]
By Ayaz Nanji
The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research from Workfront. Read More
Quick Take
#SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week
By Christian Neri
Instagram's latest push to help brands sell; Twitter's bots for customer service; Pinterest's three new types of Promoted Pins. Also: LinkedIn lets you compare your salary; Vine co-founders now have a livestreaming app; Facebook gets effects and masks like Snapchat... Read More
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My View
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Gamification Can Help You Successfully Reach Millennials
By John Findlay
Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. Read More

event calendar

Nov 10
PRO Seminar—Discover Your Presentation Persona
Nov 11
Virtual Conference—Marketing Strategy | 3 online sessions FREE!
Nov 15
FREE Seminar—Tell Your Story With Data
Nov 17
PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1
MarketingProfs University—Email Marketing Master Course

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