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MarketingProfs
Nov 4, 2015 Vol. 14, No. 213
In this issue
1. How-To: Three Ways to Maximize Your Marketing Technology Investment
2. Podcast: How to Become a Thought Leader (and Why): Mitchell Levy on Marketing Smarts
3.  PRO  How-To Guide: 62 Best Practices of Top Business Bloggers
4. Survey Says: The State of Digital Video Advertising
5. My View: Why Creatives Really Should Know About Marketing Automation
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Advertisement  Gartner for Marketing Leaders: 2016 Watch List. What are top brands doing to turn hard-won customers into loyal fans? Discover the key digital moves you need to make to reach your business goals. Free research.
 
How-To
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Three Ways to Maximize Your Marketing Technology Investment
By Jeff Sierra
Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things. Read More
Podcast
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How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort! Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: 62 Best Practices of Top Business Bloggers
Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More
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Advertisement  Gartner for Marketing Leaders: 2016 Watch List. Customer demands and competition are growing. What's your game plan? Set a strategy to attract, acquire and retain loyal customers with three key digital moves. Free research.
 
Survey Says
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The State of Digital Video Advertising
By Ayaz Nanji
Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol. Read More
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My View
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Why Creatives Really Should Know About Marketing Automation
By Matt Cooper
Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should. Read More

event calendar

Nov 5
 PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 10
 FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12
 PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
 Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Nov 17
 FREE Seminar—Content Marketing in 2016

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