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In This Issue
+ How-To: Five Ways to Develop a Cross-Channel Brand Story
+ Survey Says: Video in Marketing Emails: Trends, Benchmarks [Infographic]
+ PRO Seminar: How to Integrate Social Media Into Your Marketing Mix
+ Infographic: Confidence Boost: Marketers Get More Savvy With Content
+ My View: Take the Faster Path to Earned Media (and Engage Customers)
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Advertisement  eBook: Winning at the Game of Marketing
When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. Now, you are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!
How-To Five Ways to Develop a Cross-Channel Brand Story
By Diana Udel
Humans have always communicated via story. For growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver engaging, memorable, consistent cross-channel brand stories. Read More
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PRO PRO Seminar: Social Success: Tips for Integrating Social Media Into Your Marketing Mix
We'll walk you through the steps for integrating social into your marketing mix. We'll cover case studies from companies that use social media to weave their brands, content, and offers into the fabric of the Web to spread their message, encourage engagement, and garner leads to drive ROI. Read More
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Advertisement  How do Gmail tabs and other ISP trends affect your emails? Join us for Email Deliverability: Trends, Changes, and Impact on November 12, a free seminar from MarketingProfs, and learn what's changing and how to use this info to maximize your email programs and sender reputation. Register today.
Survey Says
Video in Marketing Emails: Trends and Benchmarks [Infographic]
By Ayaz Nanji
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks. Read More
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Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]
Business-to-business (B2B) marketers are growing more confident in their content marketing: Of the 93% of B2B marketers using content marketing, 42% consider themselves effective, up from last year's 36%. Read More
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My View Take the Faster Path to Earned Media (and Engage Customers Right Away)
By Chris Souza
Find out why more businesses are using earned media to activate mobile engagement and tap into social sharing. Read More
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Nov 5
 FREE Seminar—The New Frontier of Lead Nurturing: Display Advertising and Marketing Automation
Nov 7
 PRO Seminar—Social Success: Tips for Integrating Social Media into Your Marketing Mix
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Nov 12
 FREE Seminar— Email Deliverability: Trends, Changes, and Impact
Nov 14
 PRO Seminar—The Audience Imperative
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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