MarketingProfs Today

Wednesday, November 30, 2022

📋 Table of Contents

1. How to Effectively Build Your Brand Within Emerging Virtual Worlds

2. Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change

3. Feedback Is Fuel: Using Insights to Supercharge Your Marketing sponsored webinar

4. How Much Time Do People Spend in Unnecessary Meetings?

5. B2B Forum: 'Completely exceeded my expectations!' MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Effectively Build Your Brand Within Emerging Virtual Worlds
article
How to Effectively Build Your Brand Within Emerging Virtual Worlds
As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities. »
Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change
article
Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change
Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips. »
sponsored webinar
Feedback Is Fuel: Using Insights to Supercharge Your Marketing
To be successful, marketers need to be able to quickly create feedback loops and act on customer insights, which is no easy task in an uncertain market. Join us to learn how to listen to your customers and better serve them while boosting acquisition and retention. »
How Much Time Do People Spend in Unnecessary Meetings?
research
How Much Time Do People Spend in Unnecessary Meetings?
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research. Check out the study findings. »
B2B Forum: 'Completely exceeded my expectations!'
MarketingProfs B2B Forum
Experience the thrill of in-person connections, shenanigans, and learning at B2B Forum 2023! Invest in yourself or your team with a 1-day workshop and 2 days of marketing insights and training. Get it all with an All-Access Pass, available now. Limited to just 500 driven marketers who want to make connections and grow their skills. If that sounds like you, grab your ticket and join us in October!
Make connections, grow skills, and win
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Growthly Group Launches MarSales, a B2B 'Sales Funnel as a Service' Yahoo Finance
LiveIntent Launches Identity Enrichment on Salesforce AppExchange MarTech
LoanPro and MX Announce Partnership to Deliver Enhanced Financial Data for Loan Management Solutions PR Newswire
Sendoso Launches Freemium E-Gifting Offering Ahead of the Holidays Business Wire
Kaon Interactive's LiveShare Wins Best New Product of the Year From Business Intelligence Awards PR Newswire
Sabre and Mastercard Partner on Virtual Cards for B2B Travel Payments PYMNTS
Upcoming Events
NOV
30
[Webinar] Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks
60 minutes with Kenda Macdonald
DEC
1
[Webinar] Feedback Is Fuel: Use Insights to Supercharge Your Marketing
45 minutes | sponsored by Momentive
DEC
8
[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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