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Together with leading performance TV platform
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Tuesday, November 30, 2021
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| MarketingProfs event |
| Marketing Planning Friday Forum |
| The year is winding down, and many of your "plans" probably involve eggnog and fruitcake. But if you can get even the most basic 2022 marketing plans started before the holiday break, you'll thank yourself! Join us for three expert presentations. » |
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You Can't Afford to Delay the Digital Customer Journey
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MarketingProfs Master Class Watch Parties
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| The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur on digital channels. Are your customer journeys ready for such a massive shift? Live Customer Journey Master Class Watch Parties with Q&A are happening December 8, 10 & 15. FREE for PRO members. |
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| Profs Picks |
| sponsored |
| As a B2B marketer, you need every dollar in your budget to count--to work hard at reaching new audiences and nurturing leads. Which is why it's time to consider Connected TV, with its precision targeting and accountable measurement capabilities, which ensure your ads are effective at converting and hitting your KPIs. With CTV, you can even A/B-test TV ads. Performance TV platform MNTN has firsthand experience at testing those capabilities: As a B2B brand, it ran CTV campaigns to reach new prospects with third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Bridgeline and Optimizely Partner to Release First B2B Site Search Connector MarTech Series |
| Future and Taboola Partnership Reaches Ten Year Landmark, Adds Mid-Article Content Recommendations The Street |
| Thought Machine Closes $200M for Its Cloud Native Banking SaaS and Becomes a Unicorn TechCrunch |
| Stingray Partners With Hivestack to Power Audio Out of Home (AOOH) in Canada PR Newswire |
| Triller Acquires Thuzio, Leader in B2B Premium Influencer Events and Experiences MarTech Series |
| B2B Company Synchtank Raises $5.8M Series A Funding Music Ally |
| Merkle B2B Bolsters Creative Practice With Four Leadership Hires AIthority |
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