MarketingProfs Today: Authentic Influencer Marketing | Brand Physics | TV, Video Viewing Habits

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In this issue

1.	How-To: Three Ways to Make Influencer Marketing Authentic Again
2.	Podcast: Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, Renee Marino
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	Survey Says: How Television and Video Viewing Habits Are Changing
5.	My View: The Secret to Marketing to Teens: Marketing to Their Values

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How-To

Three Ways to Make Influencer Marketing Authentic Again

By Inga Johnson

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. Read More

Podcast

Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]

The co-authors of The Physics of Brand share insights on building a valuable brand, including who drives most buying decisions, how you can connect with influencers to amplify your message, and why it's important to create memorable experiences. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

How Television and Video Viewing Habits Are Changing

By Ayaz Nanji

The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson. Read More

My View

The Secret to Marketing to Teens: Marketing to Their Values

By Mostafa Dastras

Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. Read More

event calendar

Nov 29	FREE Seminar—Navigating the Social Video Landscape
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 1	PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset

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