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Tuesday, November 03, 2020

Agility vs. Speed: How Agile Marketing Can Help You Manage Volatile Times
TOMORROW: MarketingProfs B2B Forum Online Begins MarketingProfs event
The Anatomy of a Popular YouTube Thumbnail [Study]
How to Ensure Consistent Customer Experience Across Devices and Channels MarketingProfs event
How to Find and Hire Social Media Influencers [Infographic]
 
Agility vs. Speed: How Agile Marketing Can Manage Volatile Times
When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.
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TOMORROW: MarketingProfs B2B Forum Online Begins
MarketingProfs event
At 10 AM ET tomorrow (Nov 4), B2B marketers will gather to learn, share their secrets to success, and join in on some laughs. With the B2B Forum's 45 sessions, 5 keynotes, roundtable discussions, and more, you won't want to miss being there. Register by 11:59 ET tonight to join.
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Unlock the Intent-Data Code: A Comprehensive Guide
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Providing answers to marketers' most common questions about intent data, this guide gives it to you straight: how to make sense of first-party intent data, differences between individualized and account-based marketing, how natural language processing works, how to build an interest profile—and more. Download the guide to make sense of it all.
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The Anatomy of a Popular YouTube Thumbnail [Study]
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research. Check out the findings of this study.
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How to Ensure Consistent Customer Experience Across Devices and Channels
MarketingProfs event
The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to learn how harness the awesome power of omnichannel experiences to your advantage. Join us to learn.
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How to Find and Hire Social Media Influencers [Infographic]
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Sprialytics answers those questions with tips for identifying candidates, reaching out, and creating contracts. Check out the infographic.
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Profs Picks
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In most companies, the full power of B2B content marketing remains untapped. And it's not merely a matter of what you write or how well you write it. To ensure your content marketing is truly effective, you need to be strategic and data-driven and customer-centric. You need to understand buyers' needs, personalize content, utilize technologies to scale your efforts and optimize conversions, and more. This helpful guide addresses what you need to know to be able to craft and execute a data-driven B2B content strategy that increases website ROI. Download the guide now.
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