MarketingProfs Today: Real-Time Analytics vs. GA | The 'Affluencers' | Business Colors

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In this issue

1.	How-To: Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can't
2.	PRO MarketingProfs Quick Study Course: Marketing Strategy
3.	Survey Says: Meet the Affluencers: Wealthy Americans Who Influence Purchasing [Infographic]
4.	Infographic: The Most Popular Colors in Business and What They Say About a Brand

Our Content Marketing Virtual Conference on Nov. 10 will juice up your content beast faster than you can say "açaí chia smoothie bowl." Register now for three educational sessions, resources, & more!

How-To

Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can't

By Alex Gutman

As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Marketing Strategy

From campaign planning to brand building to SWOT analysis, and—of course—the 4Ps, we'll focus on the must-know marketing topics. You'll rediscover the fundamentals of marketing. Even in an age of digital marketing, social media, and unparalleled audience enablement, the topics learned long ago are still just as relevant. Read More

Register for our free Content Marketing Virtual Conference on November 10 and get three educational sessions, live Q&As, access to our resource library, expert advice from exhibitors, and more.

Survey Says

Meet the Affluencers: How Some Wealthy Americans Influence Purchasing [Infographic]

By Ayaz Nanji

A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers' buying behavior, according to recent research from Ipsos. Read More

AT-A-GLANCE

By Laura Forer

Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. Read More

event calendar

Nov 7	FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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