MarketingProfs Today: Story-Selling With Modular Content | Interest Data | Instagram Benchmarks

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In this issue

1.	How-To: How to Use 'Story-Selling' and Modular Content to Drive Sales
2.	My View: Use 'Interest Data' to Ignite Your Marketing
3.	PRO Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)
4.	Survey Says: Instagram Benchmarks and Trends for Marketers
5.	Infographic: How to Repurpose Your Content Correctly

Gartner for Marketing Leaders: 2016 Watch List. What are top brands doing to turn hard-won customers into loyal fans? Discover the key digital moves you need to make to reach your business goals. Free research.

How-To

How to Use 'Story-Selling' and Modular Content to Drive Sales

By Melissa Andrews

Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results. Read More

FOR PRO Members

Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities. Read More

Gartner for Marketing Leaders: 2016 Watch List. Customer demands and competition are growing. What's your game plan? Set a strategy to attract, acquire and retain loyal customers with three key digital moves. Free research.

Survey Says

Instagram Benchmarks and Trends for Marketers

By Ayaz Nanji

Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions per post on average, according to a recent report from quintly. Read More

Quick Take

How to Repurpose Your Content Correctly [Infographic]

By Verónica Maria Jarski

Extend the life and reach of your content by repurposing it in various engaging ways. Read More

My View

Use 'Interest Data' to Ignite Your Marketing

By Andrew Davies

Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies. Read More

event calendar

Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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