MarketingProfs Today

Tuesday, November 29, 2022

📋 Table of Contents

1. How to Use the Awareness Stages to Nurture Leads From MQL to SQL

2. Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation sponsored article

3. Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

4. Feedback Is Fuel: Using Insights to Supercharge Your Marketing sponsored webinar

5. Upskilling Tips for Employees and Employers

6. Stand Out in a Distracting World MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use the Awareness Stages to Nurture Leads From MQL to SQL
article
How to Use the Awareness Stages to Nurture Leads From MQL to SQL
This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using the Awareness Cascade. »
Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation
sponsored article
Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation
Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps. »
Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently
research
Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research. Check out the study findings. »
sponsored webinar
Feedback Is Fuel: Using Insights to Supercharge Your Marketing
To be successful, marketers need to be able to quickly create feedback loops and act on customer insights, which is no easy task in an uncertain market. Join us to learn how to listen to your customers and better serve them while boosting acquisition and retention. »
Upskilling Tips for Employees and Employers
infographic
Upskilling Tips for Employees and Employers
This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers. Check out the infographic. »
Stand Out in a Distracting World
MarketingProfs Master Class
Your customers are bombarded with thousands of marketing messages every day. Does your brand stand out? Nick Westergaard teaches the seven dynamics of modern branding in our How to Build a Standout Brand Master Class.
Stand out!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
GlobeTopper and Knox Wire Announce $50M Global Payment Partnership PR Newswire
SafeGuard Privacy Closes $7M Funding Round PRWeb
iwocaPay Integrates With WooCommerce to Provide B2B BNPL to E-Commerce Firms Crowdfund Insider
Kotak Mahindra Bank Ties Up With actyv.ai to Provide Dealer Finance Economic Times
FiscalNote Announces Relaunch of Platform, Delivering New Features and Enhancements Yahoo Finance
Upcoming Events
NOV
30
[Webinar] Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks
60 minutes with Kenda Macdonald
DEC
1
[Webinar] Feedback Is Fuel: Use Insights to Supercharge Your Marketing
45 minutes | sponsored by Momentive
DEC
8
[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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