MarketingProfs Today: Build Your Budget | Keyword Research | Google Search Rank | Events and Tech

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In this issue

1.	How-To: An 8-Step Guide to Building Your Marketing Budget
2.	Article: What the Best SEOs Know About Keyword Research (And 4 Tools They Use) [Sponsored]
3.	PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
4.	Survey Says: The Impact of 17 Factors on Google Search Rank
5.	Infographic: How Tech Will Transform Event Management

Email Marketing Master Course - your ticket to email marketing greatness! Learn from 10 of the brightest (and boldest) email marketers in the industry. Classes begin on December 7 and are available online and on-demand so you can watch on your own schedule. Plus, save $200 when you use code EMAIL17.

How-To

An Eight-Step Guide to Building Your Marketing Budget

By Sam Melnick

It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter. Read More

What the Best SEOs Know About Keyword Research (And Four Tools They Use)

By Carolyn Lyden [Sponsored Content]

Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize. Read More

FOR PRO Members

Take 10: Three Ways to Find Creative Inspiration Outside the Office

In just 10 minutes, you'll learn how to use all five senses to facilitate creativity and encourage creative problem-solving—knocking your product development and marketing endeavors out of the park. Read More

So, you've heard email's dead, have you? Well, then, you'll be happy to know that email is STILL the most effective means of reaching customers and prospects. Learn how to make the most out of your email list in Email Marketing Master Course, kicking off on December 7. Plus, save $200 with code EMAIL17.

Survey Says

The Impact of 17 Factors on Google Search Rank

By Ayaz Nanji

Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush. Read More

AT-A-GLANCE

How Tech Will Transform Event Management [Infographic]

By Laura Forer

How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged. Read More

event calendar

Dec 5	FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7	Online Seminar—How to Use Email to Build Customer Relationships
Dec 7	Online Course—Email Marketing Master Course \| 10 online classes
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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