MarketingProfs Today: The Right Conference for You | Email-Capture Tactics | Vertical Search

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In this issue

1.	How-To: Four Ways to Select the Right Conference for You to Attend
2.	Survey Says: Email Marketers' Top Challenges and Address-Capture Tactics
3.	PRO NEW Live Seminar: On the Edge of Email—Top Trends and Personalization
4.	My View: Four Reasons You Should Be Investing in Ads on Vertical Search Sites
5.	Infographic: Holiday Email Marketing: Jingle All the Way to the Bank

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How-To

Four Ways to Select the Right Conference for You to Attend

By Alan George

Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces. Read More

FOR PRO Members

NEW Live Seminar: On the Edge of Email—Top Trends and Personalization

You'll learn what email best-practices and top trends savvy digital marketers follow to drive open and read rates and increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Email Marketers' Top Challenges and Address-Capture Tactics

By Ayaz Nanji

Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch. Read More

Quick Take

Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]

By Vahe Habeshian

For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive during the holidays. Read More

My View

Four Reasons You Should Be Investing in Ads on Vertical Search Sites

By Jeff Navach

Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. Read More

event calendar

Nov 29	FREE Seminar—Navigating the Social Video Landscape
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 1	PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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