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| By David Klein |
| Although social media is a relatively new channel, there is consensus that it can help business growth. What few people realize, though, is that it can also drive direct sales—if the right strategy is in place.
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| By Matthew Grant |
| Before we can communicate with our customers, we need to get their attention. So, when evaluating the effectiveness of our ads or calls to action or infographics or whatever, we need to know, "Did customers see them?"
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| Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. This guide offers 16 "road rules" for lead marketing success and a graphical road map of the B2B buyer's journey.
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| Black Friday Online Sales Surge to Record $1B |
| On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black Friday, up 18% from the same day in 2011, according to data from comScore.
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By Gregory J. Pollack
By uniting forces, brands can expand their reach, increase benefits to their customers, and, most importantly, boost their bottom lines. Find out more about the benefits of partnership brand marketing.
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Nov 29
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PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact |
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Dec 4
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FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer |
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Dec 6
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PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing |
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Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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Dec 11
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FREE Seminar—Automating Customer Lifecycle Management |
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Dec 13
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PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts |
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Dec 14
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Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
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