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MarketingProfs
Nov 27, 2017 Vol. 16, No. 227
In this issue
1. How-To: Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should)
2. Article: 4 Recurring Hashtag Trends That Will Make Your Tweets More Impactful [Sponsored]
3.  PRO  On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
4. Survey Says: Social Media and Blog Usage by Fortune 500 Companies in 2017
5. #SocialSkim: Meet Facebook 'Creator'; Google's Best Social Feature Yet: 8 Stories This Week
6. Infographic: Boost Your Productivity at Work [Infographic]
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Advertisement  Email Marketing Master Course - your ticket to email marketing greatness! Learn from 10 of the brightest (and boldest) email marketers in the industry. Classes begin on December 7 and are available online and on-demand so you can watch on your own schedule. Plus, save $200 when you use code EMAIL17.
 
How-To
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How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should)
By Karen Morad
If an explainer video is a snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content alone; sometimes, you need to serve up a full meal. Read More
Today's Sponsored Article
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Four Recurring Hashtag Trends That Will Make Your Tweets More Impactful
By Twitter Business [Sponsored Content]
Brand-specific hashtags in your tweets can be helpful, but it's also important to use trending hashtags. Each day of the week comes with its own commonly used hashtags, and your brand can get in on the action. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; the pros and cons of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across several industries have had success with livestreaming. Read More
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Advertisement  So, you've heard email's dead, have you? Well, then, you'll be happy to know that email is STILL the most effective means of reaching customers and prospects. Learn how to make the most out of your email list in Email Marketing Master Course, kicking off on December 7. Plus, save $200 with code EMAIL17.
 
Survey Says
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Social Media and Blog Usage by Fortune 500 Companies in 2017
By Ayaz Nanji
Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, University of Massachusetts, Dartmouth. Read More
Quick Take
#SocialSkim: Meet Facebook Creator; Google's Best Social Feature Yet: 8 Stories This Week
By Christian Neri
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more! Read More
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AT-A-GLANCE
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Boost Your Productivity at Work [Infographic]
By Laura Forer
Ready to kick off the week right? Check out this infographic with tips on how to be more productive at work. Read More

event calendar

Dec 5
 FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7
 Online Seminar—How to Use Email to Build Customer Relationships PRO
Dec 7
 Online Course—Email Marketing Master Course | 10 online classes
Dec 8
 Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 12
 FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
 B2B Marketing Forum—Registration is now open!

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