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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, November 26, 2019 |
| Customer Analytics and Data Privacy Laws: On a Collision Course? | ||||
| Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way? | ||||
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| Three Email Marketing Tips to Increase Engagement and Improve Campaigns | ||||
| sponsored article | ||||
| The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly, engagement with emails isn't what it once was. How can marketers increase opens, conversions, and brand loyalty? | ||||
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| 'Invigorating and inspiring...motivated me to switch into 4th gear.' | ||||
| MarketingProfs event | ||||
| That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) told us. Get a plethora of marketing ideas and inspiration at #mpb2b 2020 in San Francisco. Register now to save $800! | ||||
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| Brand Posts on Instagram: Engagement and Frequency Trends [Study] | ||||
| The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research. Check out the findings. | ||||
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| TikTok: The Next Big Thing in Video Marketing? [Infographic] | ||||
| One of the fastest-growing social media platforms in 2019, TikTok has surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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