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In This Issue
+ How-To: Master the Balancing Act Between Web Design and Functionality
+ Podcast: Growing a Global Brand Community: Dell Software's Dave Hansen
+ PRO How-To Guide: Inbound Marketing: The Art of Attraction
+ Survey Says: Should Stores Stay Open All Day on Thanksgiving?
+ Infographic: How to Prepare Your Content Cornucopia
+ My View: On #GivingTuesday, Focus on Connecting—Not Marketing
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Advertisement  The 5 Worst Things a Creative Can Say. Unproductive phrases creatives say and how to avoid them. Get the ebook.
How-To How to Master the Balancing Act Between Web Design and Functionality
By Roy Chomko
From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench. Read More
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Podcast Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Get insight into how brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global VP and GM of sales, marketing, and services. Read More
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PRO How-To Guide: Inbound Marketing: The Art of Attraction
In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More
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Advertisement  Sound familiar? “Just trying to keep my head above water.” Phrases like this may sound innocent, but actually signify some serious productivity problems. Get this ebook to learn about other phrases and how to avoid drowning in your work. Get the ebook.
Survey Says
Should Stores Stay Open All Day on Thanksgiving?
By Ayaz Nanji
Half of Americans say stores' staying open for extended hours on Thanksgiving Day is a bad idea that detracts from the traditional celebration, according to a recent report from LoyaltyOne. Read More
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How to Prepare Your Content Cornucopia [Infographic]
By Verónica Maria Jarski
Just as you would mindfully prepare a Thanksgiving meal for family and guests, you should thoughtfully prepare content to nurture your audience. Read More
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My View On #GivingTuesday, Focus on Connecting--Not Marketing
By Jenna Sauber
Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. Read More
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Dec 2
FREE Seminar—The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click
Dec 4
PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
MarketingProfs University—Email Marketing Master Course
Dec 9
FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 12
Virtual ConferenceMarketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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