MarketingProfs Today: Future-Proof App Tactics | Account-Based Marketing | Hackathons

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In this issue

1.	How-To: Three Future-Proof Tactics for Mobile App Marketers
2.	Podcast: Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing
3.	PRO How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4.	Survey Says: How Consumers Plan to Research and Buy Holiday Gifts [Infographic]
5.	My View: Hackathons Break Up Work Monotony and Inspire Innovation

Join us for the ONLY content marketing training that's Ann Handley-approved: Content Marketing Crash Course—starting December 17. Save $200 and score a copy of Ann's newest book with code CONTENTBOOK! What are you waiting for?

How-To

Three Future-Proof Tactics for Mobile App Marketers

By Ina Toncheva

Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes. Read More

Podcast

Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results. Read More

FOR PRO Members

How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

Struggling with content marketing? Are your programs feeling stale?
Breathe some new life into your efforts with Content Marketing Crash Course—our newest MarketingProfs University course. Save $200 and score a copy of Ann Handley's newest book with code CONTENTBOOK. Register today!

Survey Says

How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]

By Ayaz Nanji

Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network. Read More

My View

Hackathons Break Up Work Monotony and Inspire Innovation

By Pete Bernardo

Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. Read More

event calendar

Nov 24	FREE Seminar—How to Build a Lean, Mean Content Marketing Machine
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

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