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Together with Dotdigital: Cross-channel marketing that boosts ROI
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Tuesday, November 23, 2021
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PRO Training Is So Fetch Next Year
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MarketingProfs PRO
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| Working webinar series with Jeannie Walters and Nick Westergaard, Master Classes with Christopher S. Penn and Ann Handley (shut the front door!), and our Spring B2B Forum are just some of the exclusive PRO benefits coming your way next year! |
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| Profs Picks |
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| You know how powerful email automation can be—less work, more ROI! So why not extend that ability to other channels? The cross-channel marketing automation studio by Dotdigital can build customer lifecycle journeys that combine email, SMS, social ads, live chat, and more. Using your own customer data and insights, you can segment your customers on their behaviors, marketing preferences, demographics, and other criteria. You can then launch personalized cross-channel marketing campaigns with dynamic content and relevant, contextual triggered messaging. And the platform integrates with hundreds of e-commerce and CRM platforms to derive and use the customer insights residing in your tech stack. See how you can boost ROI with cross-channel marketing. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Zeotap Launches on Google Cloud Marketplace PR Newswire |
| Manifest Commerce, in Partnership With Project Verte, Launches First Sustainable B2B Fulfillment Solution for Omnichannel Merchants MarTech Series |
| Ireland's Fonoa Raises $20.5M to Help Digital-First Businesses Stay Tax Compliant as They Scale Globally TechCrunch |
| CommentSold Announces New Executive Team Appointments as It Embarks on Next Stage of Growth Yahoo Finance |
| KeyBank Acquires Leading Payments Innovator XUP PR Newswire |
| Vistex Forays Into Big Data, Announces Acquisition of Webdata Solutions GmbH Yahoo Finance |
| Slope Takes in First Capital With Visions of Being ‘Stripe for Global B2B Payments’ TechCrunch |
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