MarketingProfs Today: Marketing Talent | Social-Savvy CMOs | Top 50 CMOs

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In this issue

1.	How-To: How to Convince Your CEO Skimping on Marketing Talent Is No Bargain
2.	My View: Three Ways a Social CMO Boosts Your Bottom Line
3.	PRO Seminar: The Zappos Story: Create and Sustain a Culture of Service
4.	Survey Says: The 50 Most Influential CMOs
5.	Infographic: How Do You Compare With Serious Business Bloggers?

Join us for the ONLY content marketing training that's Ann Handley-approved: Content Marketing Crash Course—starting December 17. Save $200 and score a copy of Ann's newest book with code CONTENTBOOK! What are you waiting for?

How-To

Cyber Monday Deal: 50% Off Market Leadership! How to Convince Your CEO Skimping on Marketing Talent Is No Bargain

By Laura Patterson

One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the notion. Read More

FOR PRO Members

PRO Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

Struggling with content marketing? Are your programs feeling stale?
Breathe some new life into your efforts with Content Marketing Crash Course—our newest MarketingProfs University course. Save $200 and score a copy of Ann Handley's newest book with code CONTENTBOOK. Register today!

Survey Says

The 50 Most Influential CMOs

By Ayaz Nanji

Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes, ScribbleLive, and LinkedIn. Read More

Quick Take

How Do You Compare With Serious Business Bloggers? [Infographic]

By Barry Feldman

Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic. Read More

My View

Three Ways a Social CMO Boosts Your Bottom Line

By Will McInnes

A social-savvy CMO will positively affect your organization's bottom line. Here's how. Read More

event calendar

Nov 24	FREE Seminar—How to Build a Lean, Mean Content Marketing Machine
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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