MarketingProfs Today

Wednesday, November 22, 2023

📋 Table of Contents

1. Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

2. Programmatic and ABM: A B2B Match Made in Heaven sponsored webinar

3. B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company

4. Boost B2B Sales With Digital Incentives sponsored guide

5. Undivided Attention: A Key Benefit of Traditional Mail Marketing

6. Can You Tell Your Buyer's Story? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.
Digital Marketing for Biotech Companies: From Clinical Trials to Clicks
article
Digital Marketing for Biotech Companies: From Clinical Trials to Clicks
The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts. »
Programmatic and ABM: A B2B Match Made in Heaven
sponsored webinar
Programmatic and ABM: A B2B Match Made in Heaven
It's a challenge to reach key decision-makers at high-value companies. Yet, they are the very people who make buying decisions! In this webinar, discover how programmatic ABM automates ad delivery at scale—and reaches your targeted prospects at each stage of the sales cycle. »
B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company
video
B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company
In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation. Tune in! »
Boost B2B Sales With Digital Incentives
sponsored guide
Boost B2B Sales With Digital Incentives
More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to increase sales and reward loyalty. »
Undivided Attention: A Key Benefit of Traditional Mail Marketing
research
Undivided Attention: A Key Benefit of Traditional Mail Marketing
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report. Check out the study findings. »
Can You Tell Your Buyer's Story?
MarketingProfs Master Class for PRO members
Your audience wants to be heard. Can you tell their story better than they can? Yes—when you have the right info at hand. Put their story in your marketing and become a thought leader with Michele Linn's PRO Master Class: Using Research for Content and Thought Leadership.
Start your thought leadership journey
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
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The Importance of 'Dark' Social Media for Marketers »
The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast] »
A Playbook for Marketing-Led Growth | Marketing Smarts Live Show »
Selling in a Recession: Challenges and Training Opportunities »
How to Design Surveys to Make Better Business Decisions [Infographic] »
News You Can Use
Updates from around the industry
Showpad Releases New Capabilities to Elevate Seller Performance and Buyer Collaboration GlobeNewswire
Vendelux Raises $14M Series A to Take the Guesswork Out of B2B Event Marketing MarTech Series
Order.co Launches Net Terms as a Service (NTaaS) to Help Vendors Offer Net Terms to Customers Without Risk Yahoo Finance
GreaterHeat Launches Generative AI B2B Products and Services Yahoo Finance
Sitecore Names Kathie Johnson as Chief Marketing Officer PR Newswire
Upcoming Events
NOV
21
The Who, What, When, and Why of Intent Data
45-minute webinar | sponsored by ZoomInfo
NOV
30
Programmatic and ABM: A Match Made in Heaven for B2B Marketers
60-minute webinar | sponsored by StackAdapt
DEC
7
AI-Powered Personalization: Crafting the Customer-Centric Future
60-minute webinar | sponsored by Drift
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
DEC
15
Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard
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