MarketingProfs Today: Holiday Email Tips | Facebook Advertising for B2Bs | Life-Milestone Social Sharing

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In this issue

1.	How-To: Master Your Holiday Email Marketing Campaigns With These Eight Tips
2.	Podcast: Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus
3.	PRO How-To Guide: The 3Cs of Successful Positioning
4.	Survey Says: The Top Social Networks for Sharing Holiday and Life-Milestone Updates
5.	Infographic: Black Friday Trends Around the World

Calling all Marketo users! Join us on 12/8 for our free Automate! Virtual Conference for Marketo Users. Includes three Marketo-focused sessions, live Q&A, Resource Library, and more. Attend for free.

How-To

Master Your Holiday Email Marketing Campaigns With These Eight Tips

By Scott Heimes

Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season. Read More

Podcast

Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The co-founders of the Facebook-first performance marketing agency Abacus share insights on Facebook advertising and the future of agency marketing. Read More

FOR PRO Members

How-To Guide: The 3Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3Cs are the foundation of a positioning strategy that will set you apart from your competitors. In this 15-page guide you'll learn how to use the 3Cs to develop your own positioning strategy. Read More

We've designed this Virtual Conference on 12/8 specifically for Marketo users who want to get to that next level—be it with certification, account-based marketing, or channel attribution. Attend for free.

Survey Says

The Top Social Networks for Sharing Holiday and Life-Milestone Updates

By Ayaz Nanji

Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social. Read More

AT-A-GLANCE

Black Friday Trends Around the World [Infographic]

By Laura Forer

Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more Black Friday stats and facts in this infographic. Read More

event calendar

Dec 5	FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7	Online Seminar—How to Use Email to Build Customer Relationships
Dec 7	Online Course—Email Marketing Master Course \| 10 online classes
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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