MarketingProfs Today: How to Thank Customers | Holiday Spend Forecast | 3 Website Myths

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In this issue

1.	How-To: How to Thank These Five Important Types of Customers During the Holidays
2.	Survey Says: Holiday Shopping Season 2016: Spend Forecast and Gift Trends
3.	PRO NEW Take 10: Eight Steps to Making Great Smartphone Videos
4.	My View: Three Website Myths That Get in the Way of Great User Experiences
5.	Infographic: How Retailers Can Improve E-Commerce Conversions During the Holidays

Isn't it about time you had a social video strategy? Join us Nov 29 for our free seminar, Navigating the Social Video Landscape. Register today.

How-To

How to Thank These Five Important Types of Customers During the Holidays

By Jignesh Shah

Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how. Read More

FOR PRO Members

NEW Take 10: Eight Steps to Making Great Smartphone Videos

In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot. Read More

Join us on Dec 6 for Agile Marketing 101. You'll learn what it is, why it's awesome, and how to apply it to your work today. Register now.

Survey Says

Holiday Shopping Season 2016: Spend Forecast and Gift Trends

By Ayaz Nanji

Retail sales are expected to increase year over year this holiday season, according to recent research from the National Retail Federation (NRF). Read More

Quick Take

How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

By Vahe Habeshian

The holiday season is here, and so is the busiest time of year for retailers. Which means it's also the time to maximize e-commerce conversions and sales during the yearend holidays. Read More

My View

Three Website Myths That Get in the Way of Great User Experiences

By Christina Goldschmidt

Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand between users and the optimal website experience. Read More

event calendar

Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Nov 29	FREE Seminar—Navigating the Social Video Landscape
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 1	PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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