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In This Issue
+ How-To: 7 Ways to Go Beyond Black Friday If You're a Small Business
+ Social Media This Week: Facebook & Snapchat, Hashtag Campaigns, More...
+ PRO SmartTool: Social Media Campaign Planning
+ Survey Says: Most 'Liked' Retailers, Musicians, TV Shows, and Causes
+ My View: Get to Know Your 'Multidimensional Consumers'
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How do you evaluate the best technology to engage her? New Buyer's Guide to Evaluate Cross-Channel Marketing Platforms. What every brand should know about selecting a cross-channel marketing platform vendor. Download now
How-To Seven Ways to Go Beyond Black Friday If You're a Small Business
By Joe Manna
Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can capitalize on Black Friday in ways the Big Box stores can't or don't. Read More
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PRO SmartTool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Advertisement  Cross-channel marketing platforms buyer's guide. What every brand should know about selecting a cross-channel marketing platform vendor. Download now

Survey Says
Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?
By Ayaz Nanji
The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according to ePrize. Read More
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Quick Take
#SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid...
By Angela Natividad
Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. Skim to flex your social muscles. Read More
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My View Get to Know Your 'Multidimensional Consumers'
By Ederick Lokpez
At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US behaviors, they retain their native customs. Are you reaching out to such "multidimensional customers"? Read More
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Nov 21
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Nov 26
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