| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
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| Wednesday, November 21, 2018 |
Hello, fellow marketers!
This day before Thanksgiving, yes, the topic of thankfulness is a cliché. And avoiding clichés is one of Ann Handley's top rules (right after "brush your teeth, even if you work from home"—check out the report in today's newsletter for more on that).
But please indulge me as I opine on gratefulness today. We at MarketingProfs have a lot to be grateful for. And one of those things, which may not come up at the dinner table but is spoken of frequently at work, is you. You make MarketingProfs not just a website but a community. We are still amazed at how many of you we met in-person last week at the B2B Forum. We are grateful that we have so much to look forward to in the coming months and year, and that you are on this journey with us.
Enjoy your holidays, and, as always, feel free to reach out with your comments, concerns, and questions—or just to tell us what you're grateful for. We love hearing from you.
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| 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid |
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| Alignment and cooperation between Sales and Marketing are vital to a successful account-based marketing program. Here are 10 steps you can take to set up your teams for ABM success—and 10 pitfalls you'll want to avoid. Every journey starts with a single step. Start on your path to ABM success. |
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| Win and Keep Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast] |
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| Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds. They discuss employees as brand ambassadors, real-time marketing, social platforms, and more. Read and listen to some great insights! |
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| An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started |
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| In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. |
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| Planning for Effective Demand Generation: A NEW Course |
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| A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue… and avoid common pitfalls that so many companies encounter. Ready to get started? |
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| Is Working From Home Better? [Study] |
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| Working in your jammies, getting laundry done on your lunch break, taking meetings without pants... working from home sounds like a dream. And, in many ways, it is—at least, according to a study that compared work satisfaction of remote, on-site, and split workers. But what are the drawbacks? See what people do and don't like about where they work. |
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| Five Tips for Retailers to Win at Marketing in a Booming Economy |
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| It's a good time to be a retailer, with consumers in a spending mood. Here's how you can take advantage of those open wallets now—and also set up your brand so that even when consumer attitudes fluctuate, you're still bringing in the business. |
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| What Online Shoppers Want—and How You Can Provide It [Infographic] |
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| Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers to learn about the customer experience. Are you giving consumers what they want? See the infographic to find out. |
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| Profs Picks |
sponsored
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| Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
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| Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning! |
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Glad you could be here today.
—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
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Comments? Contact us.
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