MarketingProfs Today: ABM for Real Results | Retail Brand Communications | SEO vs. PPC

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In this issue

1.	How-To: How to Use the 6 ABM Processes to Align Sales & Marketing and Drive Real Results
2.	Survey Says: How Consumers Want to Receive Retail Brand Communications
3.	PRO On-Demand Seminar: How to Demystify Influencer Marketing With Content
4.	My View: Why SEO and PPC Are More Effective Together
5.	Infographic: How to Reap the Benefits of Your Holiday Marketing All Year Long

Isn't it about time you had a social video strategy? Join us Nov 29 for our free seminar, Navigating the Social Video Landscape. Register today.

How-To

How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results

By Jon Miller

Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment. Read More

FOR PRO Members

On-Demand Seminar: How to Demystify Influencer Marketing With Content

You'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. We’ll cover three proven approaches B2B marketers can take to satisfy buyers across the sales experience. Read More

Join us on Dec 6 for Agile Marketing 101. You'll learn what it is, why it's awesome, and how to apply it to your work today. Register now.

Survey Says

How Consumers Want to Receive Retail Brand Communications

By Ayaz Nanji

Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore. Read More

Quick Take

How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]

By Vahe Habeshian

You should be preparing now to reap the benefits of your holiday campaign well beyond the New Year. Read More

My View

Why SEO and PPC Are More Effective Together

By Ronald Dod

Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. Read More

event calendar

Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Nov 29	FREE Seminar—Navigating the Social Video Landscape
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 1	PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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