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In This Issue
+ How-To: Seven Tips for Creating Credibility for a Marketable Website
+ #SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, More
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: How Moms Use Smartphones to Shop
+ My View: What Do CMOs Really Think About Their Agencies?
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Advertisement  Learn how to optimize your global email campaign and maximize the reach of email deliverability by using your marketing automation system to your advantage. Globalize your campaign for international audiences with Lionbridge's Definitive Guide to Global Email Campaigns. Learn more.
How-To Seven Tips for Creating Credibility for a Marketable Website
By Daniel Cochran
Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no picnic. Read More
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PRO Online Toolkit: Create High-Performance Landing Pages
This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Expand the reach of your campaign using Lionbridge's Definitive Guide to Global Email Campaigns. Learn the importance of translation and localization while gaining knowledge on the best practices for improving your global email campaign. Click here to get your free copy today.
Survey Says
How Moms Use Smartphones to Shop
By Ayaz Nanji
Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter. Read More
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Quick Take
#SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, Ranking Brands by Love, More
By Angela Natividad
How Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim for the solutions to this week’s social mysteries! Read More
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My View What Do CMOs Really Think About Their Agencies?
By Drew McLellan, Susan Baier
We recently conducted a study to find out why organizations hire agencies, what those companies look for, and how agencies can position themselves. Read More
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Nov 25
FREE Seminar—Enhancing Your Mobile Strategy: A Neiman Marcus Case Study
Dec 2
FREE Seminar—The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click
Dec 4
PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
MarketingProfs University—Email Marketing Master Course
Dec 12
Virtual ConferenceMarketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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