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Wednesday, November 20, 2019

Integrating Search and Social: Best-Practices for Cross-Channel Marketing
Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns sponsored
'The best training I have ever attended in my 20+ years in MarCom'
Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads
How Long Does It Take to Produce a Marketing Email? [Study]
 
Integrating Search and Social: Best-Practices for Cross-Channel Marketing
Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.
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Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns
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The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.
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What Are Your Digital Marketing Plans for the Holidays?
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If you're not planning now for the holidays, then you're planning to fail. But it's not too late to prepare your e-commerce strategy with Outbrain's guide, "How to Gain (and Retain!) Holiday Customers." Discover how to achieve wider reach, ad space on top websites, and massive scale. Get the guide.
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Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads
Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business.
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'The best training I have ever attended in my 20+ years in MarCom'
MarketingProfs event
That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) said. You too can experience some of the best B2B marketing education on the planet—at #mpb2b 2020 in San Francisco. Be one of the first 200 to register to save $800.
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How Long Does It Take to Produce a Marketing Email? [Study]
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. Check out the study findings.
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Profs Picks
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Wouldn't it be amazing if you had access to up to 88% of the US digital audience this holiday season? With its high-quality reach, Outbrain helps free your e-commerce strategy from the walled gardens of social media and take it onto the open Web. Its "How to Gain (and Retain!) Holiday Customers" free e-book can help performance marketers plan and execute holiday campaigns. Find out the most cost-efficient periods to run ads, CTR and CPC for each period, keywords to use for ads, image examples, and hacks to acquire customers and bring them back. Get the e-book now.
What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!
Upcoming Events
NOV
21
[Webinar] Got an App? Keep Them Tapping!
sponsored by CleverTap | 60 minutes
DEC
3
[Webinar] The Art of Converting Webinar Leads Into Pipeline and Revenue
sponsored by ON24 | 60 minutes
DEC
5
[Webinar] How to Report on Marketing ROI With Confidence
sponsored by LeanData | 30 minutes
DEC
13
[Online Forum] Measurement & Analytics
sponsored by Vidyard | 3 live sessions
NOV
3–6
2020
[In-Person Event] MarketingProfs B2B Forum 2020
We're heading back to San Francisco! Earliest Bird pricing now available.
So glad you could join us today!

—Vahe Habeshian, Director of Publications
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