MarketingProfs Today: Book Marketing | Paris Attacks and Social Media | Marketing Stack

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In this issue

1.	How-To: Marketing Basics: Advice for Authors
2.	#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: When the Suites Went Sour: The Rise of the Marketing Stack
5.	Survey Says: Which Department Should Handle a Company's Social Media Efforts?

Webcasts/Webinars When You Want Them. It's easy to create and run professional webcasts and webinars—do it yourself in 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Whenever you need a webcast, fire one up! 30-day free trial.

How-To

Marketing Basics: Advice for Authors

By Megan Morrison

Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Self-Service Webcasts/Webinars: Do It Yourself & Save. It's easy to create and run professional webcasts and webinars—in just 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Save your budget for content! 30-day free trial.

Survey Says

Which Department Should Handle a Company's Social Media Efforts?

By Ayaz Nanji

Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the organization's social media efforts, according to a recent report from The Creative Group. Read More

Quick Take

#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's Roundup

By Angela Natividad

It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness. Read More

My View

When the Suites Went Sour: The Rise of the Marketing Stack

By Yoav Schwartz

A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology. Read More

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