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In This Issue
+ How-To: Get Rid of Your Lousy 'About' Page Once and for All
+ Podcast: Are You a Smart Sales Manager? Author Josiane Feigon
+ PRO Favorite How-To Guide: How to Manage Your Brand's Online Reputation
+ Quick Take: Three Ways to Create Trust-Building Content
+ Survey Says: How Marketers Measure Sponsorship and Event Effectiveness
+ My View: Five Things You Need to Know About Managing Millennials
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How do you evaluate the best technology to engage her? New Buyer's Guide to Evaluate Cross-Channel Marketing Platforms. What every brand should know about selecting a cross-channel marketing platform vendor. Download now
How-To Get Rid of Your Lousy 'About' Page Once and for All
By Sonja Jobson
Leaving your "About" page in sub-par condition—when it's likely one of the most popular destinations on your website—is probably costing you more than you think. Read More
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Podcast Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers. Read More
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PRO PRO Favorite How-To Guide: Picture Perfect: How to Manage Your Brand's Online Reputation
This 26-page guide walks you through the steps you need to take to foster credibility and dazzle in search, so that you can lure in those prospects and convert them into valuable customers. Read More
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Advertisement  Cross-channel marketing platforms buyer's guide. What every brand should know about selecting a cross-channel marketing platform vendor. Download now

Survey Says
How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives
By Ayaz Nanji
A quarter of marketers report being dissatisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, the Association of National Advertisers reports. Read More
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Quick Take
Three Ways to Create Trust-Building Content
By Kathryn Gillett
There is plenty of proof out there that trust is not just good for one-on-one relationships, it's also good for business. Building trust can reap higher response rates, loyalty, and revenue. Read More
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My View Five Things You Need to Know About Managing Millennials
By Heidi Farris
Do you manage Millennials? Then consider whether your management style and company culture align with what they want in a job. Read More
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Nov 21
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