|
|
 |
|
|
| advertisement |
|
|
|
|
| By Ezra Fishman |
| Let's face it, video is hot. It engages better than the paragraphs of text we marketers churn out. But how the heck do you measure video success? Most of us look at the play count, even though it's not the best metric.
Read More
|
|
|
|
|
|
| Are you considering taking your social media efforts global? It may sound simple enough in theory, but you have much to consider before taking the plunge. In just 10 minutes, learn how to weigh the pros and cons of a global social media plan and five important things to consider.
Read More |
|
|
|
| advertisement |
|
|
 |
| Video Advertising Surging, Ad Technology Advances Playing a Role |
| Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, trading desks) say video ad budgets have grown 27% in 2012 over 2011 levels, and most expect the momentum to continue into 2013, with video budgets expanding 20% year over year.
Read More
|
|
|
|
|
|
|
|
| advertisement |  |
|
|
|
|
By Sebastian Tonkin
Think traditional forms of pricing ads, such as cost per thousand impressions, cost per click, and cost per sale, produce the best results? I disagree. I think cost per engagement trumps them all. Here's why.
Read More
|
|
|
|
 |
|
Nov 27
|
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality |
|
Nov 29
|
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact |
|
Dec 4
|
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer |
|
Dec 6
|
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
|
Dec 13
|
PRO Seminar—How to Harness Big Data for your B2B CRM Efforts |
|
Dec 14
|
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
|
|
|
|
|
|
|
