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Wednesday, November 2, 2022

📋 Table of Contents

1. How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI

2. The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

3. 10 Pro Email Tips for Peak Inbox Performance sponsored webinar

4. Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

5. B2B Insights to the Rescue! MarketingProfs B2B Forum on-demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI
article
How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI
It's time to dig out that ideal customer profile you created and saved to a random folder a while back. Actively applying an ICP across your entire marketing funnel could be what you need to become more revenue-focused. »
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Make a Bigger Impact With Your Marketing
Discover the secrets to highly effective marketing with these four strategies for marketing pros. From testing ad concepts in-market to boosting brand health, learn how to use insights across the marketing funnel. Get the guide now. »
The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.
article
The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.
Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt. »
sponsored webinar
10 Pro Email Tips for Peak Inbox Performance
Email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox, you might as well not be emailing at all! In this webinar, you'll learn how to not only get into your subscribers' inboxes but also give them a great brand experience. »
Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats
research
Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats
People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research. Check out the study findings. »
B2B Insights to the Rescue!
MarketingProfs B2B Forum on-demand
Marketing is changing at an incredible pace. What worked in 2021 may not work in 2023. Want to know what's working today, why it matters to your own B2B, and how to capitalize on trends to stay at the cutting edge? Get ready to take notes: Insider tips from today's top marketers are waiting with B2B Forum On-Demand. Watch all 5 keynotes and 46 sessions—only until Dec 31.
Watch #MPB2B now
Profs Picks
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From knowing their audience to tracking their brand, successful marketers supercharge their campaigns with data. Find out how to boost your marketing efforts by collecting insights throughout the buyer journey. In this new guide from Momentive, created for marketing pros, you’ll discover how to boost brand health, test creative concepts and product ideas in-market, get an in-depth understanding of customer behaviors and preferences, and track metrics and insights across the marketing funnel. Download the guide now!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Conductor Launches Single Sign-On Integration With Technical SEO Acquisition ContentKing GlobeNewswire
ClickDimensions Launches Sales Engagement Platform to Unify Sales and Marketing Teams Business Wire
Momentum ITSMA Makes New Acquisition to Meet Growing Demand for Go-to-Market Expertise Yahoo Finance
Pivofy Becomes Uncap, Outlines Vision for Its Future in E-Commerce EIN News
FastSpring Announces New Platform Features to Expand Support for the SaaS Market PR Newswire
Journey and Squint/Opera Merge to Create the First Agency With Proven Expertise Blending the Physical and the Virtual Worlds at Global Scale PR Newswire
CIENCE Announces Intent Offering as Key Part of GO Data PRWeb
Upcoming Events
NOV
3
[Webinar] 10 Pro Email Tips for Peak Inbox Performance
60 minutes | sponsored by MessageBird
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
NOV
16
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
NOV
17
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
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