MarketingProfs Today: Contextual Marketing | B2B Industry Trends | Brand Blog Post

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In this issue

1.	How-To: A Guide to Contextual Marketing
2.	Podcast: B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum
3.	PRO How-To Guide: Create a High-Frequency Content Development System
4.	Survey Says: The Most-Shared Brand Blog Posts: Length, Language, and Title Trends
5.	My View: The New Moment of Truth: Beyond the Buy Button

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you be awesome on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code AWESOME.

How-To

A Guide to Contextual Marketing

By Alla Bogdan

Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing. Read More

Podcast

B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

By Kerry O'Shea Gorgone

Collective smarts from the premiere conference on B2B marketing! Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. Read More

FOR PRO Members

How-To Guide: Pump Up the Volume: Create a High-Frequency Content Development System

In this 27-page guide, you'll learn how to establish a system for pumping out more content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates the results your leadership team wants to see. Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code AWESOME!

Survey Says

The Most Shared Brand Blog Posts: Length, Language, and Title Trends

By Ayaz Nanji

Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven. Read More

My View

The New Moment of Truth: Beyond the Buy Button

By Harsh Jawharkar

The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make or break a customer's loyalty. Read More

event calendar

Nov 1	FREE Seminar—Demand Gen 101: Your Guide to Generating Engagement and Revenue
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 10	PRO Seminar—Discover Your Presentation Persona
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1	MarketingProfs University—Email Marketing Master Course

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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