MarketingProfs: Content + data for demand gen | Campaign measurement | How to humanize your brand | Negotiate your salary

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with SEMrush Content Marketing Platform

Thursday, November 19, 2020

	Content + Data: The Pillars of a Successful Demand Gen Strategy
	TODAY: Modern Campaign Measurement Strategy & Tactics MarketingProfs event
	How to Humanize Your Brand: Bonnie Rothman & Judy Kalvin [Podcast]
	Prepare for 2021 by Mastering Marketing Strategy MarketingProfs Master Class
	Five Tips for Negotiating a Better Salary [Infographic]

Content + Data: The Pillars of a Successful Demand Gen Strategy

Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.

TODAY: Modern Campaign Measurement Strategy & Tactics

MarketingProfs event

Join expert Chris Penn to learn what campaign measurement is and isn't—how to do it and how to capture the data you need, the three levels of campaign measurement, and the Top 4 things that go wrong, and lots more. Sign up for today's 2-session event now—it's free!

The State of Content Marketing Report 2020

sponsored

SEMrush analyzed 600,000+ tweets, hundreds of thousands of search queries, and 1,200,000+ blog posts, and also surveyed 1,500+ marketers across the globe. Use this study to help you build an informed content strategy for 2021. Download your free copy.

How to Humanize Your Brand: Bonnie Rothman & Judy Kalvin on Marketing Smarts

Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story. Read more and listen in on this insightful conversation.

Prepare for 2021 by Mastering Marketing Strategy

MarketingProfs Master Class

Join us on December 1 for the launch of the MarketingProfs Marketing Strategy Master Class (free for PRO members). Whether you're new to strategy or you just could use a refresher, you'll walk away understanding how to analyze your market and create a strategy that will help you thrive in 2021... and beyond. Register today.

Five Tips for Negotiating a Better Salary [Infographic]

For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off. Check out the infographic.

Profs Picks

sponsored

Not surprisingly, SEO has been the most efficient content marketing tactic in 2020, the State of Content Marketing 2020 study from SEMrush has found. SEO (61%), and updating and repurposing existing content (45%), are the top tactics for achieving content efficiency metrics, according to the survey of 1500+ marketers. SEO is also the second most discussed topic related to content marketing, according to the study's analysis of Twitter trends. No wonder 44% of employers expect their marketers to be familiar with SEO. Discover the highly useful findings of this study so you can build a winning content strategy for 2021. Download your free copy now.

Upcoming Events

NOV

[Doubleheader Webinar] Campaign Execution & Measurement Best Practices
sponsored by Workfront | 90 minutes

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes

DEC

[Webinar] Create Optimal Digital Experiences With Data & Content
sponsored by Jahia | 45 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.