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Monday, November 19, 2018
Hello, discerning marketers!

You might recall that November is ABM month here at MarketingProfs, and we're delivering on that promise today with an article that gives you four questions to consider before starting your ABM journey. For more hands-on learning, check out our course about how to orchestrate and communicate your ABM campaigns.

But if ABM isn't on your agenda at the moment, fear not: We've got you covered, too—from search ad prices to pop-up shops to generating your own customer-intent data. We hope you'll find some useful marketing information in this issue of your newsletter to keep your program moving and your knowledge growing.
 
How to Use Your Marketing Analytics Smartly
How Marketers Can Generate Their Own First-Party Intent Data
Orchestrating and Communicating Your ABM Campaigns: A NEW Course
4 Questions to Answer Before Jumping on the ABM Bandwagon sponsored article
The Most Expensive States to Run Search Ads In [Infographic]
The Rise of the Pop-Up Shop [Infographic]
 
How to Use Your Marketing Analytics Smartly
Knowing how to collect, read, and use your analytics beyond the basics can lead to better customers and higher retention rates. That starts with having the right team and infrastructure set up. Here are four key steps to put your analytics to work for you.
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Four Questions to Answer Before Jumping on the ABM Bandwagon
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It may seem like every B2B marketer and their grandma is using account-based marketing these days, but the reality is that it works only if you have a strong foundation. Here are four questions to ask yourself before committing resources to ABM—and five steps to set up your ABM program for success.
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An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started
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In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book.
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Orchestrating and Communicating Your Account-Based Marketing Campaigns: A NEW Course
Demand-generation content succeeds best when you develop a keen understanding of your buyers and of their individual purchase paths. Discover the tools you need to seamlessly pull off complex, multi-pronged ABM campaigns in this new course. Start learning!
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How Marketers Can Generate Their Own First-Party Intent Data
Plenty of third-party data companies can help you understand your customers' intent. But the most reliable way to ensure that data is accurate—and is helping you provide relevant content to visitors so they purchase more—is to collect your own, first-party data. Here's how to do that.
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The Most Expensive States to Run Search Ads In [Infographic]
Yes, the cost of living varies greatly by state—but what about the cost of search? SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. See which states tend to be the most expensive for various verticals.
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The Rise of the Pop-Up Shop [Infographic]
Does your brand pop? Or perhaps more important, does it pop up? Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might need a little pop (up).
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Profs Picks
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Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning!

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