MarketingProfs Today: Multicultural Marketing | Increase Average Order Value | CEO-Recommended Books

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In this issue

1.	How-To: Learn From Casinos: Multicultural Marketing to Tap America's Growth Markets
2.	PRO Take 10: Shed Light on Email Traffic With Google Analytics
3.	My View: Four Tips for Increasing Your Average Order Value
4.	Survey Says: The Top 10 Books Recommended by Fortune 500 CEOs

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How-To

Learn From Casinos: Multicultural Marketing to Tap America's Growth Markets

By Luba Tolkachyov

Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural marketing. Read More

FOR PRO Members

Take 10: Shed Light on Email Traffic With Google Analytics

In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features to use to better understand your site visitors and how to measure performance based on your email goals. Read More

Self-Service Webcasts/Webinars: Do It Yourself & Save. It's easy to create and run professional webcasts and webinars—in just 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Save your budget for content! 30-day free trial.

Survey Says

The Top 10 Books Recommended by Fortune 500 CEOs

By Ayaz Nanji

Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent poll conducted by Julia Wittrock and Grant Hensel. Read More

My View

Four Tips for Increasing Your Average Order Value

By Lewis Gersh

Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Here's a look at how and why increasing AOV is crucial. Read More

event calendar

Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations
Nov 24	FREE Seminar—How to Build a Lean, Mean Content Marketing Machine
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions

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