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| By Chris Brown |
| SlideShare is one of the most powerful B2B sites, and business execs use it much more often than they use other social networks. Your content needs to be there for them to see. But you don't need to start from scratch.
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| By Kerry O'Shea Gorgone |
| Scott Monty, executive vice-president of strategy at SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes.
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| In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results.
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| By Erik Matlick |
| Here's a look at some of the biggest mistakes in driving leads that B2B marketers make—and ideas for fixing those errors.
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Nov 20
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PRO Seminar—How to Build a Thriving Brand Community |
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Nov 25
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FREE Seminar—Enhancing Your Mobile Strategy: A Neiman Marcus Case Study |
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Dec 2
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FREE Seminar—The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click |
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Dec 4
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PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics |
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Dec 4
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MarketingProfs University—Email Marketing
Master Course |
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Dec 12
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Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE! |
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