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In This Issue
+ How-To: Make Your Content Show Up in Google's 'In-Depth Articles' Results
+ Survey Says: B2B Buyers Prefer Short Content, Rely on Google Searches
+ PRO Take 10: How to Create Mobile-Friendly Content
+ Infographic: The History of Hashtags
+ My View: The Next Social Imperative: A Manifesto
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How do you evaluate the best technology to engage her? New Buyer's Guide to Evaluate Cross-Channel Marketing Platforms. What every brand should know about selecting a cross-channel marketing platform vendor. Download now
How-To How to Make Your Content Show Up in Google's 'In-Depth Articles' Search Results
By Alesia Krush
Google has introduced a new search results section dubbed "in-depth articles," presenting some great opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities. Read More
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PRO Take 10: How to Create Mobile-Friendly Content
It's time to take a step back and think about whether or not your content is resonating with mobile viewers. In just 10 minutes, you'll get some tactical tips on how to make your content mobile-friendly and easily digestible for your customers. Read More
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Advertisement  Cross-channel marketing platforms buyer's guide. What every brand should know about selecting a cross-channel marketing platform vendor. Download now
Survey Says
B2B Buyers Prefer Short Content; Rely Heavily on Google Searches
By Ayaz Nanji
Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot. Read More
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The History of Hashtags [Infographic]
By Verónica Maria Jarski
Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop. Read More
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My View The Next Social Imperative: A Manifesto
By Marcus Nelson
Isn’t it time we reclaimed social media’s true mission? Read More
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Nov 19
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Nov 26
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Dec 5
 PRO Seminar—How to Make Your Content the Belle of the Marketing Ball
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 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
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 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
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