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In This Issue
+ How-To: Four Reasons It Pays to Have a Company Blog
+ PRO Favorite On-Demand Seminar: Break Email 'Rules' and Get Results
+ Survey Says: The State of Innovation in Today's Companies, and Tech's Role
+ Quick Take: Holiday Shopper Attitudes, Tools, and Trends [Infographic]
+ My View: Yuck! Dissecting a Really Bad Email
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How-To Four Reasons It Pays to Have a Company Blog
By Chris Lee
Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website. Read More
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PRO PRO Favorite On-Demand Seminar: How to Successfully Break the 'Rules' of Email Marketing and Get Better Results
DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, highlight companies that don't follow email "best-practices" but still find success. Read More
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Survey Says
The State of Innovation in Today's Companies and the Role of Tech
Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to a new study conducted by the Economist Intelligence Unit for Oracle. Read More
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Quick Take
Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]
To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in this infographic. Read More
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My View Yuck! Dissecting a Really Bad Email
By Carlos Hidalgo
Recently, I received yet another terrible email pitch. Rather than just delete the email, I decided to dissect it. Let's examine why the email fails and what we should avoid in our own email marketing. Read More
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