MarketingProfs Today: Customer Loyalty via Social | LinkedIn Audience Insights | Experiential Retail

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In this issue

1.	How-To: Four Steps to Increasing Customer Retention and Loyalty With Social Media
2.	#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Why Experiential Retail Is Just What You Need This Holiday Season
5.	Survey Says: What Makes Employees Happy at Work? [Infographic]

Should you earn an MBA or a Master's Degree?
An advanced degree – an MBA or a master's – is often a differentiator for people looking to move up the career ladder. So which is better? It's a matter of breadth and depth. An MBA provides a holistic framework of business issues, while a master’s degree dives into a specialized discipline.

How-To

Four Steps to Increasing Customer Retention and Loyalty With Social Media

By Chris Teso

Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Sharpen Your Soft Skills for Career Success
Many job seekers believe that measurable knowledge will help them on a career path, but soft skills are also important. Employers are putting a premium on candidates who know how to engage, collaborate, communicate and practice the behaviors that go beyond just doing the job.

Survey Says

What Makes Employees Happy at Work? [Infographic]

Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent research from Robert Half. Read More

Quick Take

#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week

By Christian Neri

LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster… Read More

My View

Why Experiential Retail Is Just What You Need This Holiday Season

By Berkley Bowen

What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 types of experience customers want. Read More

event calendar

Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Nov 29	FREE Seminar—Navigating the Social Video Landscape
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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