MarketingProfs Today: Content and Execs | Don't Market, Create Reactions | Tech Opportunities, Fears

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In this issue

1.	How-To: Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!
2.	Podcast: You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue'
3.	PRO Seminar: Discover and Tell Your Business Story, With Ron Ploof
4.	Survey Says: How Executives Feel About Tech: Top Opportunities and Fears
5.	My View: Seven Ways to Use Print Marketing to Win More Business

Webcasts/Webinars When You Want Them. It's easy to create and run professional webcasts and webinars—do it yourself in 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Whenever you need a webcast, fire one up! 30-day free trial.

How-To

Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!

By Natalie Black

Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side. Read More

Podcast

You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts

By Kerry O'Shea Gorgone

Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable. Read More

FOR PRO Members

PRO Seminar: Discover and Tell Your Business Story, With Ron Ploof

Business storyteller Ron Ploof explains how to discover and tell your business story. Using his StoryHow method, he shares how you can transform messages into compelling narratives that persuade audiences to take action. Read More

Self-Service Webcasts/Webinars: Do It Yourself & Save. It's easy to create and run professional webcasts and webinars—in just 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Save your budget for content! 30-day free trial.

Survey Says

How Executives Feel About Tech: Top Opportunities and Fears

By Ayaz Nanji

Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to a recent report from IBM. Read More

My View

Seven Ways to Use Print Marketing to Win More Business

By James Trotter

Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't. Read More

event calendar

Nov 17	FREE Seminar—Content Marketing in 2016
Nov 18	FREE Seminar—Virtual Event Environments: Next Generation Online Venues
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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